IshVed and Ginosar Agro Israel forge a strategic partnership to lead the Avocado Revolution in India through advanced tissue culture saplings.

In a milestone development for Indian horticulture, IshVed has entered into a strategic partnership with Ginosar Agro, Israel, a global leader in agricultural innovation, to pioneer large-scale, high-quality avocado cultivation in India. The agreement was signed between Mr. Sanjay Wayal, Chairman & Managing Director of IshVed, and Mr. Inon Ben Zur, CEO of Ginosar Agro, signaling a transformative shift in India’s high-value crop sector.

This alliance brings together IshVed’s deep agricultural expertise with Ginosar Agro’s world-renowned avocado plant varieties and cutting-edge cultivation technologies.

The collaboration is designed to:
• Introduce premium avocado varieties suited to Indian climates.
• Deploy precision farming and advanced irrigation systems to maximize yield and fruit quality.
• Ensure the supply of certified, superior-quality planting material to farmers nationwide.
• Promote sustainable, globally benchmarked farming practices to boost productivity and profitability.

The partnership will focus on building a complete value chain — from nurseries and farmer training to post-harvest handling, market access, and export readiness — enabling Indian farmers to tap into both rapidly growing domestic demand and lucrative global avocado markets.
By combining innovation, sustainability, and market intelligence, IshVed and Ginosar Agro aim to establish India as a recognized global hub for premium avocados, reshaping trade dynamics and setting new quality standards worldwide.
This initiative is more than a business venture — it is a commitment to farmer empowerment, rural job creation, and the modernization of India’s horticulture landscape. Together, IshVed and Ginosar Agro are laying the foundation for a thriving avocado industry that will transform opportunities for farmers and put India firmly on the world map of avocado excellence.